Salt Lake City and Steamboat settle trademark tiff
A trademark spat between two US ski destinations has been settled, following Visit Salt Lake’s decision to revise its new promotional slogan.
Visit Salt Lake launched the ‘Ski City USA’ moniker earlier this year but that was quickly followed by a federal lawsuit alleging a trademark violation by Colorado’s Steamboat Ski & Resort Corp., which has used ‘Ski Town USA’ since 1959.
Visit Salt Lake said it had agreed to drop the ‘USA’ from the name and will promote itself only as Ski City.
In return, Steamboat Ski & Resort Corp will drop the lawsuit.
A joint press release by the two parties said Visit Salt Lake was revising its campaign "in a manner that is acceptable to the parties."
Visit Salt Lake has amended its logo and website text but Visit Salt Lake CEO Scott Beck said the message it is trying to convey remains the same.
"The Ski City campaign is unique and will continue to promote a distinct alternative experience — the benefits of an urban community teeming with restaurants, professional sports teams, cultural offerings and abundant hotel options," Beck said.
Rob Perlman, Steamboat’s SVP of sales and marketing said: "Steamboat appreciates Visit Salt Lake’s willingness to revise their campaign in order to address the concerns that resulted in the court filing."
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026