San Fran CVB targets gay tourism market
The San Francisco Convention & Visitors Bureau (SFCVB) is launching its first national advertising campaign this month for gay and lesbian travelers.
The full-color print campaign, which is slated to initially run in six regional and national gay magazines and newspapers, features a series of 10 images, shown through the viewfinders of digital cameras. These showcase the diverse activities and experiences’ gay and lesbian visitors find in San Francisco.
The campaign was designed with input from a variety of sources.
The CVB, for example, commissioned Community Marketing, Inc., to survey gay and lesbian consumers on their travel habits, and to provide data and analysis.
The research, which consisted of an online survey (completed by over 1,600 respondents) and four focus groups (two in Seattle and two in Chicago) showed summary characteristics of recent visitors to San Francisco.
Highlights of this survey showed average per person daily spending of over $300 and an average annual household income of more than $100,000.
“This is a vital and ever-growing market for us and it’s important to remind gay and lesbian travelers of all there is to experience in San Francisco,” said Joe D’Allesandro, CVB president and CEO.
The motto for the new campaign: “You’ll have so many new stories to tell, you’ll need proof.”
The Travel Industry Association (TIA) 2006 Travel Survey concluded that San Francisco is the #1 gay-friendly destination in the US and Canada.
Report by David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025