Scotland campaign eyes active holiday market

Wednesday, 30 Dec, 2010 0

 

Scotland is to kick off a £400,000 year-long campaign to establish it as an active travel destination on January 1 with a fun run down Edinburgh’s Royal Mile.
 
The run will start as Edinburgh Castle’s one o’clock gun is fired and events will continue until Hogmanay 2011.
 
While the Scottish government is stumping up £250,000 to support the initiative, VisitScotland will launch a £150,000 Active Scotland growth fund to support destination management organizations and businesses across the adventure travel sector.
 
Scottish tourism minister Jim Mather said: “Our diverse and beautiful landscape makes Scotland a fantastic destination to be active, whether you are visiting or you live here – and spotlighting this incredible selling point makes perfect economic sense.
 
“Through our focus in 2011 on Active Scotland, the tourism industry will work together to promote the vast range of activities Scotland has to offer.
 
"From gentle coastal walks to long-distance treks through challenging terrain; open canoeing on a tranquil loch to the thrill of white-water rafting down a fast flowing river; the fun of a family bike ride to the rush of mountain biking through forests – Active Scotland has something to offer those of all ages and abilities."
 
by Dinah Hatch

 



 

profileimage

Dinah



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...