‘Sell premium:’ Thailand encourages dual pricing
Thailand’s hotels and businesses are being asked not to continue offering discounted rates to foreign visitors.
They are being urged by government officials to ‘sell premium.’
Government spokesperson Traisuree Taisaranakul advocated a dual pricing system for hotels by ending Covid-era discounts for foreign visitors but allowing it for domestic guests.
“This is to maintain our standards of rates and services for foreign tourists, which affects the perception of country’s tourism brand,” Traisuree said.
“Rates that have been reduced during Covid-19 will be maintained for Thais to sustain the momentum of domestic tourism.”
Hotels have continued to offer big discounts to lure more visitors as occupancy rates are still relatively low.
According to Traisuree, the tourism ministry and the Tourism Authority of Thailand ar expected discuss the matter with the Hotel Association of Thailand.
Deputy Prime Minister Anutin Charnvirakul said: “We cannot let people stay because of its low cost.”
“Hold your ground and sell premium. The more expensive, the more customers you will get”.
“We cannot let people come to Thailand and say because it’s cheap.”
Thailand targets 10 million foreign arrivals in 2022.
Ray Monty
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026