Simon the Ogre wins Thomson major award
Thomson won a silver Lion at the Cannes ‘Lions’ Festival for its ‘Simon The Ogre’ TV advertising campaign.
It was one of eight UK brands to win an award at the biggest global annual advertising event.
The campaign, which launched at Christmas 2013, won the award in the film category. Filmed using state-of-the-art motion capture, it also used special effects as seen in Hollywood blockbuster Pirates of the Caribbean.
Directed by globally acclaimed director Fredrick Bond, and created by advertising agency BMB, the campaign told the story of Simon, a man so ground down by the stresses of everyday life that he feels he’s become an Ogre.
During the film, Simon transforms from an Ogre into the best version of himself, thanks to the unique restorative power of a Thomson holiday.
Thomson marketing director Jeremy Ellis said: "This award shows that Thomson’s state-of-the-art marketing campaigns not only lead its sector, but compete with world-class global brands.
"This award reflects the success of our innovation strategy which aims to challenge people’s perceptions of Thomson and shows how far we have moved holiday advertising forward."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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