Skyscanner hires ex-Dr Who for TV adverts
Travel search website Skyscanner launches its first national TV ads this week as part of a £3 million integrated marketing campaign, its biggest to date.
The adverts, which will run until March 23 on all UK national stations, digital commercial stations and ITV regional, will also appear on all major social channels.
Ex-Doctor Who actor Matt Smith is the ad’s voiceover and MOBO-nominated jazz singer Zara McFarlane performs "If I could see the world through your eyes" as the soundtrack.
Skyscanner has until now focused its marketing efforts towards online advertising and this is its first foray into major above-the-line advertising.
"The business is growing at a phenomenal rate and this campaign will allow us to reach a much wider audience," said UK marketing manager Douglas Cook.
The campaign, Born Honest, includes outdoor and digital advertising.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Phocuswright reveals the world's largest travel markets in volume in 2025
Strike action set to cause travel chaos at Brussels airports