Smooth sailing for new CLIA agent benefits
Cruise Line International Lines’ (CLIA) new travel agent level of membership for next year has been widely praised.
“The ‘one size fits all’ model of membership doesn’t reflect today’s changing travel agency channels and CLIA is committed to delivering value and opportunities to both our agency members and the individual agents selling travel” said Terry Dale, CLIA president and CEO.
Enhancements to agency member benefits include training videos converted to a DVD format, interactive CD-ROM tools, more bonus commission coupons and expedited membership kit delivery.
“One of CLIA’s strengths is the ability to communicate and deliver services and value to its membership. With the growing number of home-based and hosted agents, CLIA has developed a dynamic program to directly reach frontline agents with selling tools and opportunities,” the agency says.
Not only will this new membership level provide agents of CLIA member travel agencies with access to CLIA’s extensive education and training programs, industry information, marketing resources and communications between CLIA and the agent, but it provides the agency itself with a competitive advantage by creating the opportunity for the agency’s cruise sellers to further enhance their selling skills and knowledge base.
“Our new agent level of membership is a win-win situation for everyone involved,” Mr Dale said. He added:
“Agents get the tools to become even more effective cruise sellers, their agency benefits from having skilled CLIA agent members on staff, the cruise lines will see increased sales and the consumer will benefit from the professionalism and knowledge that a CLIA-member agent brings to the workplace each and every day.”
To qualify for the agent membership, the agent must be part of an active CLIA member agency. The individual agent will receive an individual and local listing on CLIA’s online travel agent locator and the listing will also reference the agent’s CLIA agency affiliation, an additional benefit for the agency itself.
Report by David Wilkening
David
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