South Australia tourist drawcard
A major cycling event that is a South Australian tourist drawcard will be bigger than ever in 2007.
The 2007 Tour Down Under will offer “a brilliant blend of new events allowing more people than ever to feel the rush of cycling,” according to South Australian Tourism Minister Jane Lomax-Smith.
A new 20km Fun Tour for families and a Night of Stars event at the Adelaide Super-Drome will be added to the event program.
“The Fun Tour allows casual and beginner riders to ride part of the Tour Down Under, while the Night of Stars at the Adelaide Super-Drome introduces track cycling to the program for the first time,” Ms Lomax-Smith said at this week’s event launch.
“These new events, coupled with the Challenge Tour and the Powerade Mini Tour for Kids, mean there is now an opportunity for cyclists of all shapes, sizes and fitness levels to participate in a world-class cycling event.”
The 2007 Tour Down Under will be held from January 16 to 21 and is an internationally accredited race, endorsed by the world cycling federation, Union Cycliste Internationale (UCI).
The event features some of the best professional cyclists from around the world and attracts 435,000 spectators.
“The event is a great tourism drawcard, with the 2006 race attracting 15,330 event specific international and national visitors,” Ms Lomax-Smith said.
“It is also an important economic driver, especially for regional South Australia. This year’s event, contributed at least $16.25 million to the state’s economy.”
Graham Muldoon
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