Southwest may be planning transatlantic entry
Southwest Airlines is reportedly eyeing up possible transatlantic services for the first time.
According to media speculation, Reykjavík, Iceland could be the first destination.
The airline has confirmed any plans yet.
However, Southwest recently inked a codeshare partnership with Icelandair and it is comfortably in range for its current Boeing single aisle fleet.
It would enable Southwest to market tickets to European cities via Icelandair.
The airline itself doesn’t have an established business class product or full meal service to complete with major airlines on mainland Europe routes.
Mainland Europe is also a highly competitive market that has seen numerous failures in the low-cost segment.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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