Starwood signs on with Galileo programme
HONG KONG — Travelport, subsidiary Galileo has added Starwood Hotels & Resorts Worldwide to its Best Available Rate (BAR) guarantee programme.
Starwood adds to the list of more than 100 hotel chains participating in the BAR program.
The Galileo BAR program enables major hotel chains to provide travel agents with access to the best available published, non-restricted rates offered through any other GDS or online distribution channels.
Hotels that participate in Galileo’s BAR programme have committed to ensuring that their lowest unrestricted public rates are made available for sale in Galileo.
“Starwood places great value in the service provided by travel agents around the globe,” said Linda Kent, vice president, Electronic Distribution for Starwood.
“Our participation in the Galileo BAR programme is an extension of the partnership we have with Galileo in providing the best information possible to the agency community and their customers.”
Galileo-connected agents were the first to benefit from having a Best Available Rate programme when it was launched two years ago. Agents benefit when booking a BAR hotel, knowing they won’t find a lower unrestricted public rate through any other channel.
Louise Meyer, senior director, Hotel/Car Supply & Distribution for Galileo, said agents could be confident that the rates they received from Galileo were truly the ‘best available’, eliminating the need to shop multiple channels to serve their customers.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025