Staycations fall out of fashion
The number of holidaymakers planning a break in the UK has fallen this year, with the prolonged wet weather to blame.
Only 45% of UK holiday market is planning a domestic break in 2014, compared to 56% in 2013 and 58% in 2012, according to BDRC Continental’s Holiday Trends 2014 report – the lowest level since 2010.
While 78% of respondents are setting their sights on holidaying abroad this year – the highest figure to-date – up from 73% in 2013 and 66% in 2012.
Unpredictable UK weather and higher financial confidence are playing a role with nearly a quarter of those surveyed believing it is very unlikely that they will lose their job this year, up from a fifth for the last two years.
For the South-West and Scotland – two of the most popular UK holiday destinations – bookings are down this year (from 5% to 4% and 7% to 4% respectively).
London is bucking the UK ‘staycation’ decline trend, with bookings up for the second consecutive year (13% in 2014 compared to 11% in 2013 and 10% in 2012).
Jon Young, associate director at BDRC Continental, said: "Importantly for UK attractions and accommodation providers, holiday bookings are becoming more last minute, and Britons are still open to the idea of holidaying in the UK.
"Hopefully, with an improvement in the weather, the rest of the UK will join London and increase in its appeal as a holiday destination."
The number of holidaymakers planning a break in the UK has fallen this year, with the prolonged wet weather to blame.
Only 45% of UK holiday market is planning a domestic break in 2014, compared to 56% in 2013 and 58% in 2012, according to BDRC Continental’s Holiday Trends 2014 report.
This is the lowest level since 2010.
While 78% of respondents are setting their sights on holidaying abroad this year – the highest figure to-date – up from 73% in 2013 and 66% in 2012.
Unpredictable UK weather and higher financial confidence are playing a role with nearly a quarter of those surveyed believing it is very unlikely that they will lose their job this year, up from a fifth for the last two years.
For the South-West and Scotland – two of the most popular UK holiday destinations – bookings are down this year (from 5% to 4% and 7% to 4% respectively).
London is bucking the UK ‘staycation’ decline trend, with bookings up for the second consecutive year (13% in 2014 compared to 11% in 2013 and 10% in 2012).
Jon Young, associate director at BDRC Continental, said: "Importantly for UK attractions and accommodation providers, holiday bookings are becoming more last minute, and Britons are still open to the idea of holidaying in the UK.
"Hopefully, with an improvement in the weather, the rest of the UK will join London and increase in its appeal as a holiday destination."
Diane
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