Sustainable Tourism Marketing Guide Out This Week
Friday, 14 Feb, 2010
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You may think that you can market your new deal sustainable tourism offers via the old deal media mix. But when Marshall McLuhan said “The Medium is the Message” he was bang on the money.
The fact is that, unless you’re coming from the right place and talking the right language, your message isn’t going to be truly credible.
A key quality of sustainable tourism is integrity. More than that even, sustainability must be integral to be effective. In other words, sustainability has got to be in your, and your organization’s DNA. So the methods you use to understand and approach your market have got to be every bit as sustainable as your offer.
In the same way that sustainable tourism requires a complete new approach – sustainable tourism marketing does too.
Like sustainable tourism, sustainable tourism marketing saves energy and saves direct costs. But like sustainable tourism, it needs investment in dedication, attention to detail, understanding and commitment.
The result, of course, stands to reason – because you’re coming from the right place, through the right route, talking the right language to the right people. You get the right results – sustainable success!
The Sustainable Tourism Marketing Guide, out this week, shows you how to:
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- Address key sustainable tourism markets like LOHAS, The Green Marketplace and Fairtrade Followers
- Obtain Sustainable Tourism Market Advantage and its many financial benefits.
- Apply effective sustainable tourism marketing methods like Green Guerilla Marketing, Social Network Marketing, Evangelist Marketing, Buzz Marketing and Totem marketing
- Understand how the market may develop over the next 15 years and read case studies.
- Get much, much more from your marketing
Email for a free specification of the Sustainable Tourism Marketing Guide and other offers in this new suite of effective sustainable tourism materials.
AND 7 DAY LIMITED PERIOD SPECIAL 50% OFF OFFER
Valere
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