Take a memo: Queensland is back
Businesses around the world will go head to head for a $1 million Queensland travel package in Tourism Queensland’s latest global marketing campaign.
Domestic and international businesses have been issued with a global challenge, in the form of a memo, to compete in the promotion and secure five-star and adventure travel experiences at a range of leading Queensland destinations
“Every year companies invest billions of dollars in corporate reward holidays for their staff,†said Queensland premier Anna Bligh.
“The Million Dollar Memo challenge to businesses is simple, go to our website, www.milliondollarmemo.com, to tell us why your workplace deserves to win $1 million worth of unique travel experiences right here in beautiful Queensland.”
Entrants need to create an entertaining 60-second video that shows what makes their company great – and why they think Queensland is the ultimate reward for their staff.
Minister for Tourism, Jan Jarratt said the global campaign, valued at $6.9 million, follows the Best Job in the World promotion and aims to position Queensland as one of the world’s leading destinations for the travel incentive market.
“It doesn’t matter if you have 3000 employees or just three – the Million Dollar Memo applies to companies and workplaces throughout Australia and around the world,†she said.
More than 55,000 Million Dollar Memo coffee cups will be distributed to coffee outlets in major cities throughout Australia.
Jarratt said the global promotion would further assist the state’s tourism industry following recent natural disasters.
The Million Dollar Memo is open to anyone from any organisation, company, business or workplace in any country and will run from 18 March until 1 May.
The competition will consist of three phases; a Top 50 short-list, a Final 20 list and an Incentive Challenge which will see a representative of the final 20 companies travel to Queensland to compete in unique locations throughout the state from August 23.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Skyscanner reveals major travel trends 2026 at ITB Asia
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists