Team SA completes package deal for UK travellers
Team SA – South African Tourism, Southern Africa Tourism Services Association (Satsa), the Tourism Business Council of South Africa (TBCSA) and South African Airways – has finalised and unveiled a holiday package, ‘Opportunity SA’, which will be marketed to travellers in the UK this month.
The partners announced at a press conference yesterday that the package would be aimed at enticing the UK visitor, who would not normally consider travelling in SA, to take up the £499 (about R8 000) deal, based on its promise of “sunshine at a never-before-possible price”.
SA Tourism ceo Cheryl Carolus said the main aim of this is to “broaden the band” and appeal to a new type of traveller in one of SA’s core markets.
The package includes airfare, three-star accommodation (on a bed & breakfast basis) and car hire and will be applicable during SA’s traditionally low-season, from April to June.
Satsa ceo, Gail McCann explained that there are five six night/seven-day basic packages to choose from, across five provinces. Cape Town, Western Cape, features on the itineraries of two of the options, mainly because the city is well-known in the UK and there is a high demand for it. The other provinces are Gauteng, KwaZulu Natal, Eastern Cape and Mpumalanga.
According to McCann, the packages are designed to be flexible and allow for add-ons. She said: “We’re obviously hoping to encourage add-ons, due to the fact that the basic package is so affordable.”
SA Tourism’s chief marketing officer, Owen Leed, said that besides following the “normal channels” of marketing (where the SA industry liaises with its UK partners to sell the package), the organisation will launch a consumer campaign this month, incorporating a combination of print, radio and point of sale advertising.
Carolus told journalists that the “big mindshift” in the industry – mainly that it is playing together as a team – would work well in strategically positioning South Africa where it should “rightfully be – a leading, world-class, quality, value-for-money destination.”
She added: “Our collective strategy is more focused, we don’t just push products but can offer packages that are customer-driven and specifically tailored to the individual needs of the new global traveller.”
(Adéle Mackenzie)
Information supplied by TravelNewsNow
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