Thailand flags crackdown on LCC promotions
BANGKOK – Thailand’s Civil Aviation Department is threatening to introduce new regulations on how low cost carriers (LCCs) can promote their fares.
The department wants to ensure that there is transparency in fare offers. It will examine marketing of the airlines’ fares following passenger complaints.
Drafts of the new regulations have been given to LCCs for comment
The Bangkok Post said the new regulations would cover marketing strategy plans, and air fare-related issues in particular.
All budget airlines will be required to submit promotional campaigns and marketing plans to the department for consideration. If the promotions are misleading or affect passengers and competitiveness in the aviation industry, the department will not approve the plans.
The promotional prices of air tickets must be checked by the department and announced to the public to prevent the problem of intending passengers being unable to purchase the tickets at the promotional prices proposed by the airline.
Ian Jarrett
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