The boys from Take That help Attraction World boost agent sales
Attraction World claims a trade campaign, offering Take That tickets as a prize, helped it grow bookings by 22% last month.
The campaign was designed to encourage agents to focus on adding tickets and tours to 20 favourite holiday hotspots around the world to earn more from every booking.
Over 600 entries were received – the highest ever for any Attraction World competition.
The company said February sales to Tenerife are up 137% year on year, Turkey 80% up and Mallorca 48%.
Due to its success the campaign has been extended to run throughout March, this time with the opportunity for agents to win a holiday to Portugal.
Gail Dunwoodie, head of product and marketing at Attraction World, said: “Our focus and aim with this promotion has been to get the message through to agents that no matter where their customers are booking holidays to, they should endeavour to ask the question ‘what are you going to do when you get there?"
For March, agents who make two bookings to any of the top 20 hotspots have the chance to win seven nights B&B accommodation at the five-star Monte Santo Resort in Carvoeiro for two people sharing a twin or double room.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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