The British traveller: A style icon?
Survey puts Britons in second place in European holiday fashion league
This may seem a little difficult to believe, but British travellers have been voted the second-best dressed in the world in a survey by the online travel company Expedia.
According to a report in the Daily Telegraph, Expedia questioned 1,000 tourists in 18 different countries coming to their conclusion, which flies in the face of many such surveys over the years. “Thong-wearing” German men were highlighted as the world’s worst travellers, and indeed Germany came 12th out of 12 in the survey.
Unsurprisingly, the Italians scooped the coveted title of the best-dressed tourists in Europe, “being praised for their chic shoes, designer sunglasses and tailored suits”. The main complaint regarding Britons was over their “skimpy” beachwear. Americans came eighth in the list; the survey refers to their love of “white socks, trainers and Bermuda shorts”.
Dermot Haplin, managing director of Expedia, said: “We may not be as stylish as the Italians but we are shaking off the typical British holidaymaker image of shell suits at the airport, socks with sandals, hankies on heads and football shirts.”
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive