The Future of Social Media is already here
What will be the future of Social Media? You just need to keep your eyes and ears wide open as the “future is already here’. Yes, in this age of “media communications” and “high end marketing mechanism”, Social media has turned out to be a spectacular marketing tool. It helps people to discuss about products and services without any intentions helping them to enter into a dialog with customers, optimizing products, responding to markets and managing reputations.
It has already cast a great influence on the way companies do brisk business. In the Insight brief, “The Future of Social Media Marketing”- eMarketer Senior Analyst, Debra Aho Williamson, opined that in the coming years, social media marketing will extend from the marketing department to nearly every aspect of a company’s business. She also outlined that traditional “Advertising” which has already failed as a business model for social media companies will not be the primary revenue driver.
She believes that the strongest business model in the future will integrate analytics, as social media turns truly integrated into all marketing efforts. Besides, she also cited about the location factor, which serves as an important component to social media. This would lead to better sophistication in brand monitoring, assisting the companies to tap “the ‘why’, ‘who’, ‘what’ and ‘when’ of consumer chatter. She asserted, that through social media “the voice of the consumer is only going to get louder and stronger?”
According to Ravit Lichtenberg, the Founder and Chief Strategist of Ustrategy.com the only thing that will remain constant are the users of social media transformation. “Social media is a welcome change and more changes are likely to happen.”
Courtesy of eMarketer Digital Intelligence
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