The Mole talks to the international buyers at Dreamtime – their view of Australia
India is market that likes to offer their staff a leisure reward coupled often with conference and they like rears such as travel incentives and they are considered better than cash.
Indians like to store up cherished memoires and Australia is definitely a favoured destination for Indians, who love the icons and would want to certainly visit Sydney, because it is famous.
Incentives are very normal in India with the workforce highly qualified and motivated to compete with each other and to achieve targets, with people working very hard.
Of course, domestic or a trip to Bangkok or Sri Lanka are cheapest but they do like longer haul trips too and it depends on budget.
Incentives from India also tend to be large mass ones with groups travelling together and they are categorise on performance and status.
Few staff would have a sole incentive and it is also normal to offer incentives to trade partners and customers.
We organised a 400 pax incentive for Asian paints to Australia and at the end of the day, Australia is a premium destination, and Indian companies are looking for experiences and at this stage are really looking at a two city programme, say a mix of Sydney and the Gold Coast, Melbourne and Canberra, with programme made up of 7 days in total with 2 days travel and 5 days in the destination.
Thomas Cook is a top brand in India with 1400 staff in 67 branches.
Report by The Mole on location at Dreamtime
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