The Travel Network Group unveils peaks campaign
The Travel Network Group has unveiled its 2018/19 peaks campaign, which it has been planning for more than three months.
Group marketing director Si Morris-Green said the campaign ‘We’ve got it covered’ would have to ‘work hard for members, given the current climate and the uncertainty surrounding consumer confidence’.
He said the campaign’s core message promotes people enjoying their holidays with bright, colourful imagery.
He added: "Our 9-strong marketing team has been working hard on this important campaign for over three months to make sure it really delivers for members. We believe that the contemporary feel to the creative, along with the strong messaging will capture the attention of consumers and get across our focused message that as the experts in the industry, our independent members can be trusted to look after them."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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