Thistle and NH to tackle market together

Sunday, 19 Jan, 2004 0

Thistle Hotels and NH Hotels have signed a sales and marketing agreement that will see them sharing campaigns, staff and offices. The hotel groups say they have a similar guest profile and complementary business models. The Madrid-based NH Hotels has 240 hotels worldwide in 16 countries, but none in the UK, and Thistle has only UK properties – 56 in all. The agreements means the two companies will run joint campaigns, share air crew contracts, share some sales offices, offer mutual education and training to staff including hotel manager exchanges and have a specific tour operator strategy. The two groups plan to focus their attentions on golf and city break specialists. The deal also means they will get a mention in each other’s hotel directories and link up the websites.



 



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...