Thomas Cook campaign directs holidaymakers to web
Thomas Cook is using the slogan: "Let’s Go! To Thomascook.com", in its 2014 advertising campaign.
The operator wants to position itself as the industry-leading e-tailer, and expects to drive more bookings online, via its web, mobile and tablet sites.
The operator’s TV campaign starts on Boxing Day and again features actor James Nesbitt in a series of "humorous" situations.
Sales, marketing and e-commerce director Mike Hoban said the advertising campaign intended to bring a "light-hearted look and feel to the brand" while showcasing value-for-money holidays in 2014.
The Thomascook.com site has been revamped in response to the growing audience who use mobile and tablets to search and book, while personalised emails will be sent to customers, offering tailored holiday options.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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