Thomas Cook launches ad campaign after ‘tough 12 months’ for the industry
Thomas Cook has launched a multi-million pound advertising with the strapline ‘This Is Thomas Cook’.
The TV, radio, print, online and out-of-home campaign ‘aims to remind holidaymakers what Thomas Cook holidays are about’.
As well as attempting to boost last-minute bookings, the campaign targets early-bookers for summer 2020, which is now on sale.
"There’s no denying it’s been a tough 12 months for the travel industry from last summer’s prolonged heatwave to Brexit uncertainty and clearly Thomas Cook has been making headlines quite a bit recently," said Phil Gardner, sales, e-commerce & marketing director at Thomas Cook UK.
"Our new campaign aims to remind the Great British public that Thomas Cook is here to help make memories that will last a lifetime. As always our own-brand hotels sit at the heart of what we offer to our customers and show that we have our finger on the pulse to curate holidays that best suit our customers’ needs – today and in the future."
A four-week stint on prime time TV started last night and a 30-second advert will be appearing during ad breaks on ITV, Sky and Channel 4 throughout this week.
Six weeks of radio advertising will run across Heart, Magic, DAX and Spotfiy.
There will also be advertising on roadsides, shopping centres and railway stations in all UK cities, including London tube stations and buses in zones one and two.
Print ads will feature in tabloid and broadsheet titles.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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