Thomas Cook strikes first destination marketing deal
Thomas Cook has struck its first brand partnership since relaunching with the online retailer working with tourism officials in Madeira to market the destination.
The agreement will see the island, which remains on the UK travel corridor, featured on the Thomas Cook website, social channels and promoted directly to customers.
Thomas Cook commercial director Phil Gardner said: "Thomas Cook is one of the most famous names in travel and since our relaunch we’ve been really pleased how many destinations have approached us to help them promote holidays for them.
"We’ve established a team that works directly with tourist boards and hotels to help them reach our customer base as well as British holidaymakers through our proprietary tools.
"Madeira is such a great year-round destination and to have that as our first partnership is a great collaboration."
The Madeira Promotion Board said it wants to build on its inclusion on the travel corridor and position itself ‘as one of the safest destinations in Europe’.
The marketing activity with Thomas Cook will run for month.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025