Thomas Cook has decided not to sell its French business but instead start a turnaround plan to boost performance.
The business will come under the control of the Continental Europe section, with the French team reporting to Reto Wilhelm, managing director West and East from April 1.
The tour operator announced the plans following a review of its French division.
It said: "We have taken the decision to retain the business within the Group and implement a specific Transformation programme for France to improve performance."
Peter Fankhauser, CEO UK & Continental Europe, said: "This is a positive move forward for our customers and employees in France as we implement our plans to return the business to profitability under the leadership of our senior French team, working closely with Reto Wilhelm, a skilled and experienced European travel executive."