Thomas Cook to undercut cruise ships on shore excursions
Thomas Cook agents will begin selling pre-bookable cruise shore excursions and port transfers under a new partnership with cruisingexcursions.com.
Cook claims its pre-bookable trips will undercut onboard prices by as much as 60%.
Excursions will be made available to book in Thomas Cook and Co-operative Travel stores, as well as by Thomas Cook call centers and homeworkers.
The excursion company has produced a 16-page shore-trip brochure for its clients, with incentives for the booking to be made through the agent, rather than direct.
Thomas Cook Retail commercial director Paul Hemingway said, "We’re delighted to announce our new trading partnership between cruisingexcursions.com and Thomas Cook.
"Until now Thomas Cook stores have concentrated on booking cruises, now we can look after our customers even better by offering a fantastic choice of excursions that our agents can earn commission on."
Cruisingexcursions.com managing director Simon Purchase said, "Thomas Cook agents provide their customers with exceptional service and some of the keenest cruise prices and therefore it is only natural that they would want to offer their customers the opportunity to save up to 60% on their shore trip excursions and tour costs by pre booking before they sail.
"Our research shows that like many holiday essentials, such as airport car parking, transfers and car hire, the customer is aware that it makes economic sense to pre-book and save, rather than pay high prices on the day.
"The customer is fully protected with our non-porting money back guarantee. If the ship doesn’t port then the customer receives a full refund.
"In addition, in the very unlikely event that we can’t get a passenger back on board before the ship departs, and it’s not the passengers fault, then we will transport free of charge to the next port of call."
By Diane Evans, TravelMole UK
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