Tiger stalks Thai AirAsia
Thai Airways is hopping into bed with a budget carrier in a bid to win back market share.
The Thai carrier has penned a joint venture with Singapore-based Tiger Airways, in which Singapore Airlines has a 33.7 percent stake.
The two companies will establish a new airline, Thai Tiger Airways, to compete head on with Thai Air Asia.
From 2011,Thai Tiger will operate both domestic and regional routes within a five-hour flying radius from Bangkok’s Suvarnabhumi Airport.
THAI president, Piyasvasti Amranand, commenting on the joint venture, said, “Looking at the figures, our market share used to be 82 percent. But as air travel grows our share has diminished.
“Even with Nok Air (a subsidiary of Thai Airways), together our market share is now 50 percent,†he added.
“Regionally, our market share was 42 percent seven years ago, it is now 33 percent. The lost business has gone to the region’s low-cost airline and we intend to get it back.â€
The market share of LCC segment has grown from two percent a decade ago to 17 percent at present, Piyasvasti said.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
In Italy, the Meloni government congratulates itself for its tourism achievements