Today’s economy calls for meeting stimulus ROI package
Strategic meeting and event production agency, Minding Your Business, Inc. (MYB), announces its “Meeting Stimulus Package” to help association meeting planners achieve success in today’s new economic reality.
Meetings have unjustly taken a beating. Whether suffering from the AIG ‘halo effect’ or fear of experiencing the heated southern exposure of Northern Trust, meetings have lost perceived value as rapidly as the ‘Big 3’ automakers. That translates into lower attendance at your Annual Meeting and significant decline in revenues.
“In recent years, association meeting planners have been addressing the challenges of drop off in membership, declining Annual Meeting attendance, and waning exhibitor and sponsorship revenues; this is not new news,” said MYB CEO, Max Suzenaar. “Today’s new economic reality and media misperceptions have just exasperated the situation.”
MYB’s Meeting Stimulus Package is designed to assist association planners in investing in one of the most undervalued assets – their Annual Meeting. If designed, executed and measured properly, reinvented meetings deliver results to the bottom line.
MYB’s provenMeeting Stimulus Package:
·Defining New Membership Targets à Increased Market Share
·Customized Participant Communication and Content à Increased Relevancy
·Measurable ROI that proves the value of meetings à Maximized investment (your annual meeting)
·Enhanced Communities & Orchestrated Networking à Increased Participant Value
·Matchmaking Opportunities à Increased Sponsorships and Exhibitors Value
Karen
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