Too many Virgins?

Thursday, 04 Jun, 2010 0
In the wake of a massive downturn in profit forecasts. Virgin Blue Holdings Ltd is set to reduce or cut services to Fiji and Phuket, newly appointed CEO John Borghetti has told newspapers.
 
The airline may also reduce its three brands – Virgin Blue, Pacific Blue and V Australia to a single brand name – Virgin Australia Airlines.
 
The Group’s long-haul V Australia is exploring closer networking opportunities with Delta.

It’s believed that Borghetti has identified improvements to its premium products, refurbishment of lounges and an upgrading of its loyalty program in moves aimed at switching the emphasis from leisure to business travel.



 

profileimage

Philip Thorniley



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...