Tourism Fiji to create new global brand
Tourism Fiji is seeking a lead global advertising agency to develop and implement a global master brand strategy.
The national tourist office completed a destination marketing audit in 2011 which highlighted the opportunities available to Tourism Fiji in taking a global approach to brand communications.
The successful advertising agency will be required to develop a new Tourism Fiji global brand idea and communications style which will be adopted and implemented locally in each of Tourism Fiji’s international markets.
The agency will also be required to implement media campaigns in its local market.
The process of tender will be based on an initial credential pitch from which a shortlist of agencies will be selected.
The tender process will be completed before June 2012.
Agencies wishing to participate in the review should send company details by email no later than February 8 to:
Michael Meade, Tourism Fiji acting CEO at [email protected]
Ian Jarrett
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025