Tourism NZ agrees incentive travel partnership
Tourism New Zealand has signed a marketing agreement with Maritz Travel, America’s largest incentive travel management company, which will grow incentive and corporate travel to New Zealand from the United States.
Tourism New Zealand said the agreement "is something of a coup for Tourism New Zealand as it is the first time in many years that Maritz Travel has collaborated with an international destination in such an integrated programme of activity".
Tourism New Zealand’s general manager Western long haul markets Gregg Anderson said a collaborative approach to marketing underpinned Tourism New Zealand’s strategy "and this agreement guarantees New Zealand is being pitched to a high value visitor market".
Maritz Travel’s impact represents a total volume spend of approximately USD2 billion per year, serving nearly three million travellers annually.
David Peckinpaugh, president of Maritz Travel, said, "Participants tell us they want a once-in-a-lifetime experience, and New Zealand certainly delivers on this."
Activity is being launched mid-October with ‘Destination Day’ whereby Maritz Travel staff will be up skilled on New Zealand through educational and promotional experiences.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive