Tourism to Aus will boom over the next decade

Tuesday, 24 Nov, 2006 0

Leading industry demographer and visionary, Bernard Salt says that falling oil prices, better air services and a weaker Aussie dollar are all expected to bring an influx of overseas tourists into the country in the next decade.

He says that the Tourism Forecasting Committee (TFC) of which he is Chairman has estimated that inbound tourism will increase at an average growth rate of 5.2% a year from $A18.5 billion in 2005 to $A31.6 billion in 2015.

He added that high oil prices had slowed the international tourism market this year, but said growth opportunities should pick up pace in the coming months and that inbound arrivals in 2007 were forecast to increase by more than 4% to reach 5.7 million.

Bernard said “The broad outlook for Australian tourism is positive over the next decade and the new forecasts provide a good indication of the growth opportunities that exist within the industry,” adding, “Longer term international visitor arrivals are expected to grow by 4.3% annually to around 8.4 million visitors in 2015, with much of the growth expected to come from Asian markets.”

While lower oil prices were predicted to bring more visitors into the country, he said this same factor could dampen interest in domestic tourism as international airfares became more affordable for many Australians, adding, “Domestic tourism continues to face significant competition from outbound destinations, with the number of nights domestic visitors will spend in Australia expected to rise only marginally over the medium term, reaching 291 million nights in 2015, representing an average growth of only 0.5%.

TFC forecasts the economic contribution of domestic tourism will increase by 0.7% per annum reaching $49 billion in 2015.   Bernard said that, “At the same time outbound departures are forecast to rise by 4.4% to five million in 2006, and to grow at an average annual rate of 3.9% to reach seven million over the 10 years to 2015.”

This is not good news for STO’s who have been experiencing very flat domestic tourism over recent years, but it is good news for inbound operators and Tourism Australia’s overseas marketers.

Report by The Mole



 

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John Alwyn-Jones



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