Travel 2/4 finds the G.A.P
Travel2/4 is to overbrand a brochure for adventure travel operator G.A.P Adventures as part of a two year tie-up.
The agreement which begins next month will see the Travelport company overbrand G.A.P Adventures’ 2007-2008 Worldwide brochure. An initial print run of 60,000 copies is planned.
The programme features a range of small group adventures, safaris and expeditions across seven continents, including 100 new trips.
G.A.P Adventures organises trips for 40,000 travellers a year with group numbers averaging between 12 and 15. The company claims to providing authentic experiences, showing clients the real world in an intimate, sustainable fashion – with trips that appeal to its core 25-39 demographic as well as the lucrative 40+ and 50+ markets.
G.A.P. Adventures staff will be seconded to Travel 2/4’s tours department in Glasgow in the first quarter of 2007, providing intensive product training and additional expertise to cater for agents during the peak booking period.
Travel 2/4 managing director Maria Whiteman said: “Experience-led travel is a growing trend and we are delighted to be able to give travel agents the opportunity to grab their share of this growing market.
“For many clients a trip is less about where they go than the experiences they can have along the way. G.A.P Adventures’ tours are perfect for this new generation of travellers, and are a natural fit with our own worldwide product range and expertise.”
G.A.P Adventures CEO Bruce Poon Tip said: “After 15 years, the UK continues to be an important market for the G.A.P Adventures brand and is certainly one of our fastest growing.
“Strategically, we are pleased to form a new partnership with Travel 2 Travel 4, as the company is the UK’s market leader in tailor made holidays for the independent traveller and represents an ideal fit to distribute our worldwide products.”
Report by Phil Davies
Phil Davies
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