Travel Counsellors has bumper Blue Monday
Travel Counsellors says it saw a 17% jump in sales on Blue Monday compared to the same miserable day last year.
It reported £3.3m in sales on Monday (January 21), which is regarded as the most depressing day of the year, when many people book holidays to cheer themselves up.
Travel Counsellors said it has seen a 20% rise in customer enquiries for destinations that offer physical or mental wellbeing activities since the beginning of December.
The company launched a ‘winter wellness’ initiative to highlight worldwide locations, resorts and accommodation that offer physical activities, or a focus on mindfulness, meditation and self-care.
Long-haul holidays to the Indian Ocean were the best selling destinations on Blue Monday, with Mauritius and Sri Lanka amongst the top 10, alongside Dubai and Barbados.
Chief executive Steve Byrne said: "We’ve seen a real uplift in bookings to wellness destinations as travellers opt for healthier, more active holidays, or experiences that offer the ultimate feeling of getting away from it all.
"We’re also seeing more and more customers value travel experiences that not only offer the opportunity to feel good, but do good too, with more responsible, sustainable travel experiences that support the environment and the people in the communities our customers travel to."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025