Travelodge plans to expand its coastal network

Travelodge is expanding its coastal network and is searching for 26 hotel sites in the British Isles.

This coastal expansion programme would represent an investment of approximately £165 million for third-party investors and would create around 650 new jobs

The programme will offer the growing leisure traveller market more choice, greater value coastal holiday destinations and support local coastal economies with their regeneration plans. 

The announcement comes as the budget hotel brand celebrates 20 years of trading at UK seaside resorts this summer.

The hotel chain opened its first seaside hotel in Brighton in 1999 and has opened its 36th seaside resort hotel at Rhyl beach.    

The group’s latest seaside hotel opening, Rhyl Seafront Travelodge, is the town’s first branded hotel to be located at the beach. It is also the company’s ninth Local Authorities development partnership.    

Denbighshire County Council recognised that a hotel could play a leading role in the regeneration of Rhyl and actively sought this innovative partnership with Travelodge to help boost its local economy. 

The hotel has been built on Denbighshire County Council-owned land and forms part of a wider, council-led £25m regeneration programme along the Rhyl seafront.

Travelodge UK development director Tony O Brien said: "We are seeing the rebirth of British seaside resorts and coastal towns as a result of Britons changing holiday habits. "We are becoming a strong Staycation nation that likes to take lots of short breaks throughout the year rather than a traditional two week block holiday.

"To support this growing trend, we are looking to enter new markets and extend our network of coastal location hotels so that we can offer more choice and greater value to the modern leisure traveller."