TTG and MCI launch Association Day at IT&CM shows
TTG Events has entered into a partnership with global association and event management company MCI Group to inaugurate Association Day as well as an education segment on incentive travel at all three IT&CM events in Shanghai (IT&CM China), Delhi (IT&CM India) and Bangkok (IT&CMA and CTW Asia-Pacific).
MCI Group will lend its expertise to two half-day educational tracks.
Topics focusing on incentive travel/performance improvement will be catered specifically to association buyers and corporate travel professionals.
They will run concurrently alongside each other, with allocated slots for business appointments and networking with exhibitors at the event.
"Through the very nature of their job, association and corporate travel executives are isolated and have limited opportunities to interact and meet with peers who face the same strategic and operational challenges and issues," said Robin Lokerman, president Asia Pacific & Americas of MCI Group.
Darren Ng, managing director for TTG Asia Media, said: "Association Day was born in recognition for the need of a focused and comprehensive association executive programme consisting of tailored education, networking and structured business engagement sessions for association decision makers.
"Exhibitors at the IT&CM events are also very eager to explore business opportunities with association buyers."
The first Association Day and Corporate Travel education programme will take place at IT&CM China 2013 on April 18, 2013.
Each Association Day is expecting an attendance of some 40 international and local association professionals.
The Association Competency Course for Professional Association Executives conducted by the Australasian Society of Association Executives and Canadian Society of Association Executives will continue to be offered at IT&CM China and IT&CMA and CTW Asia-Pacific as part of its Association Day programme.
Ian Jarrett
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