TUI plans image boost for Thomson
ABTA Convention Special: TUI UK is planning to update the Thomson image to appeal to a wider audience.
Managing director Chris Mottershead (pictured) said the operator needed to ‘refresh its image’ and its recent two million pounds per year sponsorship of Tottenham Hotspur was the first stage of the process.
“We are not changing our formula for buying holidays. We provide the best quality holidays, but what we want is to give people even more reason to buy Thomson,” said Mottershead.
“We are refreshing the image. We’ve started with the sponsorship of Spurs and we feel we should be associated with other areas that our customers enjoy.
“We want to be associated with fashion and popular music and will be announcing sponsorships in due course.”
Mottershead said Thomson would next year double its long-haul programme and add Maldives, Morocco and Sri Lanka to its programme.
He said it would cater for single people travelling alone but would stick with its formula of seven and 14 night holidays.
“We can give people great value with seven and 14-night trips but we recognise changing demographics and will provide appropriate holidays.”
In contrast to the problems at his former company, MyTravel, Mottershead said Thomson would this year produce more than the 100 million pounds of profit achieved last year.
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