Tunisia reveals ‘long-term’ strategy for UK market
Tunisia has launched a new UK website domain name to promote the country’s history and culture.
The Foreign and Commonwealth Office continues to warn against travel to Tunisia following two terrorist attacks on tourists earlier this year, one at the Bardo museum in Tunis and the other at a beach resort in Sousse.
However, the tourist board said www.discovertunisia.uk was part of a long-term strategy ‘to introduce Tunisia’s rich history and culture to a broader audience’.
Tunisia’s tourism minister Salma Elloumi Rekik will visit World Travel Market next week.
The tourist board also appointed a new PR and communications agency, Wave Media Partners earlier this year to handle its UK and Ireland PR.
Director of the Tunisian National Tourist Office in London, Tarek Aouadi, said: "They have a wealth of experience in working with Mediterranean tourist destinations, which is proving invaluable in these challenging times."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive