United launches industry’s first media network
United Airlines unveiled the launch of an industry-first media network.
It launched Kinective Media by United Airlines – the first media network that uses insights from travel behaviors to target personalized ad content and offers.
The new technology platform gives marketers the opportunity to target offers across various channels including United’s mobile app and inflight entertainment screens.
The airline expects it will drive greater loyalty by MileagePlus members through more personalized real-time offers and experiences.
Kinective Media is already working with brands such as Norwegian Cruise Line, Macy’s, Chase United Co-Brand Credit Cards, TelevisaUnivision, IHG Hotels & Resorts, as well as ad agencies.
The focus is on premium brand relationships in retail, luxury goods, financial services, automotive, media brands and travel.
Kinective Media plans a formal commercial launch at the Cannes Lions International Festival of Creativity.
“We’ve built a first-of-its-kind adtech-enabled traveler media network where brands have already started connecting to premium audiences,” said Richard Nunn, CEO of MileagePlus.
“Unlike some commerce media platforms, United gives brands across a wide range of industries the ability to reach engaged customers.”
Kinective Media aims to enhance the travel experience while growing trust of the United brand.
Advertisers are not able to access personal information of United customers.
Instead, Kinective Media leverages the insights of adult customers to create aggregated audience segments.
Customers can opt-out of Kinective Media targeted advertising at any time.
Kinective Media partners can target their content through United’s mobile app or via inflight entertainment on seatback screens.
United has nearly 100,000 seatback screens across its fleet.
United’s seatback screen content is also available on customer’s personal devices.
The inflight content is available in more than 20 different languages.
Related News Stories: United launching Guam flights from Tokyo-Haneda United Airlines announces return of Israel flights TravelMole NCL launches ‘Walk For Wellness’ mental health initiative TravelMole Media Group – TravelMole TravelMole Media Group – TravelMole Intrepid announces WTTC hotel sustainability partnership Visit Detroit Launches New “When We Move, You Move” Campaign … United Airlines takes $200m hit from Boeing Max blowout Mabrian: The world’s best countries for international flight …
Related News Stories: United Launches Airline Industry's First Media Network United Airlines takes flight with airline industry's first media network ... Mike Petrella on LinkedIn: United Launches Airline Industry's First ... Experts weigh in on United Airlines' industry-first media network ... United Airlines Launches Industry-First Media Network: Kinec United Wants to Personalize Your In-Flight Ads United Launches 'Kinective Media by United Airlines', the Airline ... United Airlines Launches Media Network: Big Deal? - One Mile at a ... 5 Trends for Maximizing Your Advertising Impact | LiveRampBlog United Launches World's First Personalized Inflight Media Network ...
Learn more about : United Airlines ( N. America )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt