Universal Music Group launching hotel brand
Universal Music Group hopes to hit the right note with joint venture partner Dakia U-Ventures.
The two companies have teamed up to establish UMusic Hotels.
The joint venture unveiled its first three hotel locations in Atlanta; Biloxi, MS; and Orlando.
More hotels are planned across the US and globally.
The hotels will ‘serve as creative hubs’ to showcase local culture and music, as a place for fans, guests and artists.
"Every destination holds a great story just waiting to be told through its cultural heritage and its music. Through this new concept, we will help people discover new ways to channel their love for music and the arts," said Robert Lavia, Chairman, Dakia U-Ventures.
UMusic Broadwater Hotel in Biloxi will have an integrated music venue, as part of a a $1.2 billion hotel and entertainment resort.
The UMusic Hotel Atlanta will also include a ‘holistic entertainment venue.’
"UMusic Hotels will both highlight these cities’ rich music heritages and provide new opportunities for artists to reach fans in innovative and authentic ways," said Bruce Resnikoff, President and CEO of Universal Music Enterprises.
Universal owns Abbey Road Studios, Capitol Records, and Def Jam Recordings.
Written by Ray Montgomery, US Editor
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Suspension of all regional trains in Catalonia following two new rail accidents in Spain