Unromantic Brits just want to fly-and-flop
Beach holidays are still by far the most popular with Brits, according to the latest ABTA survey, which found that interest in city breaks, cultural trips and activity holidays lagged a long way behind.
Of those quizzed, 37% said they most looked forward to sunning themselves on the sand and only 17% chose a city break. A further 11% picked cultural trips and a paltry 8% said they most looked forward to romantic getaways. A rare few, just 4%, chose a sporty holiday.
Beach holidays were the most popular among the 35 to 44 age group, with 44% choosing this type of holiday above any other, while the 45-54 were the most romantic, with 13% of them choosing a mini-break with someone special.
The ABTA Consumer Trends survey also found that the majority of people prefer to holiday with family or their partner. Only 16% said they most enjoyed holidaying with friends and just 9% of men and 2% of women said they preferred to travel alone.
By Linsey McNeill
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025