UNWTO and Aviareps partner to boost European tourism recovery
AVIAREPS and the World Tourism Organization formed a partnership to boost European tourism.
It will see the award of a full-service destination marketing grant and four research grants.
AVIAREPS, an affiliate member of the UNWTO, will provide a portfolio of destination marketing and research services for free to five countries chosen by UNWTO.
The UNWTO + AVIAREPS Destination Marketing Grant will include various digital marketing services.
These include campaign websites, webinars, e-learning programmes and virtual events.
It is hoped that this suite of digital services will be able to benefit all countries and regions to rebound quickly.
In addition the UNWTO + AVIAREPS Destination Marketing Grant will also offer classic PR services and allow countries to participate in AVIAREPS Roadshows.
The AVIAREPS Roadshows bring qualified travel industry buyers in each market in direct contact with destination stakeholders.
Recipients of the Research Grants will be provided pro bono in-depth international travel trade and consumer research.
The research will be coupled with analysis into the destination’s current positioning.
Zurab Pololikashvili, UNWTO Secretary-General said: The UNWTO is committed to driving innovation forward and supporting education and training at every level.”
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025