UNWTO and Aviareps partner to boost European tourism recovery
AVIAREPS and the World Tourism Organization formed a partnership to boost European tourism.
It will see the award of a full-service destination marketing grant and four research grants.
AVIAREPS, an affiliate member of the UNWTO, will provide a portfolio of destination marketing and research services for free to five countries chosen by UNWTO.
The UNWTO + AVIAREPS Destination Marketing Grant will include various digital marketing services.
These include campaign websites, webinars, e-learning programmes and virtual events.
It is hoped that this suite of digital services will be able to benefit all countries and regions to rebound quickly.
In addition the UNWTO + AVIAREPS Destination Marketing Grant will also offer classic PR services and allow countries to participate in AVIAREPS Roadshows.
The AVIAREPS Roadshows bring qualified travel industry buyers in each market in direct contact with destination stakeholders.
Recipients of the Research Grants will be provided pro bono in-depth international travel trade and consumer research.
The research will be coupled with analysis into the destination’s current positioning.
Zurab Pololikashvili, UNWTO Secretary-General said: The UNWTO is committed to driving innovation forward and supporting education and training at every level.”
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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