Virgin Holidays to open shops in Next stores
Virgin Holidays is planning to open concessions in 20 Next high-street stores.
The concessions will open between now and July at locations across England, Scotland and Northern Ireland.
Virgin said they will offer a full travel agency service.
The partnership is the first of its kind between a retailer and a fashion brand and supports Virgins strategy to reach a core family demographic.
The new stores include Crawley Country Oaks, Belfast Donegal Place and York Vangarde Retail Park.
Virgin Holidays head of retail Dan Buckingham said: "We’re continually looking to diversify and expand our retail network – and Next is an obvious partner. Not only do they fit our current customer demographics, they also have a retail footprint that is well-located and superbly designed. We’re confident this partnership will deliver stand-out results for both businesses."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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