Visit Tampa Bay launching biggest ever ad campaign
Tuesday, 28 Oct, 2015
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Destination marketing agency Visit Tampa Bay is launching its most ambitious marketing campaign yet.
The $1.7 million campaign called ‘Florida’s Most’ will showcase ads on cable TV, billboards, radio, print and digital platforms.
Travelers will be targeted in major metro markets including Chicago, Boston, Detroit and Dallas.
It will also focus on international markets in Canada, the UK and Germany.
"Visitors come to the state looking for lots of different things — thrill rides, outdoor recreation, exciting history, creative cuisine, Cuban culture and craft beer. They find them all here in Tampa Bay," said Visit Tampa Bay CEO Santiago Corrada.
"Years of public and private investment have created a vibrant region that has taken its place among the best tourism destinations in the country and the world," Corrada said.
"This is by far our biggest spend ever. We’ve gotten a tremendous return on investment from these markets in previous years," added Patrick Harrison, vice president of marketing and communications.
"With the arrival of nonstop flights by Lufthansa, Air Canada adding new flights from Montreal and the return of the German cruise ship AIDAvita, Tampa Bay continues to raise its profile in the world."
Unlike previous campaigns ‘Florida’s Most’ will be a year-round marketing push highlighting all of Tampa Bay’s attractions together.
During the summer an in-state campaign will also be launched targeting visitors from across Florida with a special focus on Jacksonville, Orlando and Miami markets.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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