Visit Tampa Bay relaunches ‘Bay Crafted’ campaign
Visit Tampa Bay has relaunched its Bay Crafted campaign to drive new and repeat visitors to Tampa Bay.
The updated campaign showcases the destination’s wide-ranging craft beer and hand-crafted cocktail scene.
Bay Crafted showcases Tampa Bay’s craft brew scene to vacationers looking for an adventurous destination with a laidback vibe.
The goal of the campaign is to increase weekend trips with overnight stays in Hillsborough County hotels, and drive additional revenue to local businesses.
Santiago C. Corrada, President and CEO of Visit Tampa Bay said: “Tampa Bay has the greatest concentration of craft breweries in Florida and it is one of the reasons Tampa Bay is one of the fastest growing tourist destinations.”
The Bay Crafted campaign targets beer and spirits enthusiasts in domestic drive markets in Florida and Atlanta during the summer months.
The Bay Crafted Pass is a mobile pass that patrons can sign up for on BayCrafted.com.
They can input their details to receive a text prompting them to save the pass on their home screen for easy access. When the user is ready to redeem their pass,
Visitors can go to BayCrafted.com to learn more about the breweries, get event listings and sign-up for the Bay Crafted Pass.
Learn more about : Visit Tampa Bay ( United Kingdom )
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