Visit Tampa Bay showcases Hispanic heritage with dating reality series
Visit Tampa Bay, Film Tampa Bay, VISIT FLORIDA and Odyssey Studios, announce the premiere of its new unscripted reality series “Meet My Abuela” on September 15
It kicks off Hispanic Heritage Month.
The unscripted series is a groundbreaking shift in tourism marketing highlighting Tampa’s Hispanic cultural heritage and showcase the destination to potential travelers.
“Meet My Abuela” features real-life romantic scenarios in which optimistic couples must follow Hispanic tradition and receive permission from their grandmother to make their relationship official.
Set against a Tampa Bay backdrop, the cast members experience Tampa Bay’s thriving culinary scene, sparkling waterfronts and vibrant culture.
Abuela crashes the date to determine if the relationship sinks or swims.
“Tampa Bay’s strong Latin culture is displayed and engrained in the foundation of our destination,” says Santiago C. Corrada, President and CEO of Visit Tampa Bay.
“Meet My Abuela’” not only exhibits the allure of Tampa Bay to the Hispanic and Latin American travelers, but it also showcases our exceptional destination.”
The series layers culture and comedy into a snappy dating show spotlighting the rich Latin history of Tampa Bay.
The 15-minute episodes make up a first-of-its-kind series that provides an engaging new marketing model for destination branding efforts.
Streaming initially on Vix (the largest Spanish language streaming service), Vizio, XUMO and YouTube, the show takes a fresh approach in marketing to the Hispanic audience.
Click here for a sneak peek of “Meet My Abuela”.
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