VisitBritain launches promotion to woo US tourists
VisitBritain has joined forces with American Airlines to help bring back long-stay US visitors.
The two have launched a promotion offering 630,000 American Airlines and VisitBritain customers a series of special offers on travel in and around London as well as attractions and train travel to other parts of Britain.
Exclusive deals include 25% discounts on Oyster travel cards, traditional Travelcards, the London Pass and 10% off BritRail passes.
Simon Bradley, VisitBritain’s general manager for the Americas, explained: “America remains the biggest source of visitors for Britain’s inbound tourism industry.
“Although their spending in Britain reached a new record in 2006, short breaks of 1-3 nights now make up more than a third of trips by what have traditionally been long-staying visitors.
“The challenges of a weak dollar and increasing competition from rival destinations mean that we must remind them of value-for-money options.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season