VisitBritain launches promotion to woo US tourists
VisitBritain has joined forces with American Airlines to help bring back long-stay US visitors.
The two have launched a promotion offering 630,000 American Airlines and VisitBritain customers a series of special offers on travel in and around London as well as attractions and train travel to other parts of Britain.
Exclusive deals include 25% discounts on Oyster travel cards, traditional Travelcards, the London Pass and 10% off BritRail passes.
Simon Bradley, VisitBritain’s general manager for the Americas, explained: “America remains the biggest source of visitors for Britain’s inbound tourism industry.
“Although their spending in Britain reached a new record in 2006, short breaks of 1-3 nights now make up more than a third of trips by what have traditionally been long-staying visitors.
“The challenges of a weak dollar and increasing competition from rival destinations mean that we must remind them of value-for-money options.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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