Website Improvement Case Studies
Free Case Studies to show you how to turn more traffic into sales on your website
Making more hard-won traffic turn into enquiries and bookings is a high priority for every business with an online presence ? but we know, as you do, that determining how to achieve this is not always easy.
We are therefore delighted to announce the launch of a new series of Website Improvement Case Studies with our partners LeadGenerators (London-based online marketing and travel website specialists). These Case Studies are specifically designed to show the ways in which a website can be improved to turn traffic into sales.
Frank Orman, founder of LeadGenerators and a prominent expert in travel websites, will be offering TravelMole readers the opportunity of submitting your websites to their Website Improvement Case Studies program. If your site is accepted, you will benefit from a full case study of your website, packed with useful tips, advice and graphic examples for improving the effectiveness of your site.
This Month’s Case Study:
Caravanning Club
“‘A picture is worth a thousand words’, or so goes the old adage, and never has this been more relevant than in the world of online marketing. Websites with a good mixture of images, texts and headings more effectively convey what they are offering. Sadly we too often see pages where this message is unclear, and this is certainly the case with the Landing Page for motorhome holidays on the Camping and Caravanning Club website. To this end we decided to take matters into our hands and give the site a makeover in four simple steps.”
Read the full case study
See our past case studies
Independent Clinical Services: “After a quick look at their existing site, we knew that we needed to use graphics to answer to very important questions: What do they do? For whom?”
InsureMore: “Promoting cheap AND quality is not easy, but we demonstrate how it can be achieved with effective graphic communication.”
InnTravel: “We will demonstrate how relatively small changes to the presentation of a website can have a considerable impact on the effectiveness of its sales message.”
Submit your site to our Website Improvement Case Study Program
Would you like to benefit from a free analysis of your site, to appear as part of LeadGenerators’ growing library of Website Improvement Case Studies? 
Submit your site to
[email protected] – each month, one will be chosen and LeadGenerators will post their analysis
LeadGenerators - Online Marketing Success
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Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
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