WTA on the Road to Singapore
The Women’s Tennis Association (WTA) has launched the Road To Singapore, marking the first time in the 44-year history of the WTA Championships, a city in Asia-Pacific will host the year-end event.
It will take place October 17-26, 2014, and through 2018.
The WTA Championships will be staged within the US$1.3 billion Singapore Sports Hub where the introduction of new events will include exhibitions between WTA’s Rising Stars and Legends, daily fan festivals, a business conference, industry forums, music events and a VIP Experience.
WTA’s strategic priority of growing the women’s tennis brand and tournament footprint in Asia started in 2008 with the opening of its first office in Beijing and upgrading the China Open to a Premier Mandatory event.
With the addition of Singapore as the Championships host city, 17 events will be staged in the Asia-Pacific market in 2014.
By visiting the newly launched Championships website www.wtachampionships.com and becoming “A Road To Singapore Insider”, fans will enjoy access to their favorite players’ season-long journey, including enhanced editorial coverage across all platforms.
Singapore will become the ninth different city to host the WTA Championships following Boca Raton (1972- 1973), Los Angeles (1974-1976, 2002-2005), Oakland (1978), New York City (1977, 1979-2000), Munich (2001), Madrid (2006-2007), Doha (2008-2010) and Istanbul (2011-2013).
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Serena Williams kicks off the “Road to Singapore” with the WTA Championships Billie Jean King Trophy at the Brisbane International presented by Suncorp (credit Getty Images)
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Ian Jarrett
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