Wyndham announces European expansion
Hotel giant Wyndham is planning to develop hotels across Europe, including in the UK, after signing a long-term deal with hotel management company NOVUM Hospitality.
Wyndham Hotel Group already has more than 8,400 properties around the world.
The two companies plan to develop up to 20 new properties in Germany, Austria, Belgium, the Netherlands, Poland and the Republic of Ireland as well as the UK.
NOVUM is one of Germany’s largest hotel management groups, operating more than 160 hotels under the Novum, Select Hotels and niu brands.
Wyndham Hotel Group will join the Novum management portfolio under the Wyndham Grand, Wynham, Wyndham Garden, Ramada, Ramada Encore, TRYP by Wyndham, Hawthorn Suites by Wyndham, Days Inn and Super 8 brands.
"NOVUM Hospitality has a long-standing reputation for developing high quality hotels in urban hotspots throughout Europe, and its expansion plans perfectly complements our development objectives in this dynamic market," said Christian Michel, Vice President Development Central & Eastern Europe.
"Europe offers tremendous potential and working with NOVUM Hospitality will enable us to further extend our footprint with more quality accommodation in a diverse range of destinations," he added.
"This strategic alliance with Wyndham Hotel Group, one of the world’s largest and most diverse hotel companies, is an extraordinary growth opportunity for us. We are already planning a number of projects in sought-after destinations in Europe and we look forward to developing up to 20 hotels together in the future," said NOVUM CEO David Etmenan.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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